Home > Encyclopedia of Major Marketing Campaigns > Golden Grain Company

• RICE-A-RONI, THE SAN FRANCISCO TREAT Campaign
• Keeping the Image Alive
• Further Reading

PO Box 0490003
Chicago
Illinois
60604-9003
USA
tel: (800)421-2444
website: http://www.rîcearoni.com

RICE-A-RONI, THE SAN FRANCISCO TREAT Campaign

Overview

Rice-A-Roni appeared on grocery store shelves in the late 1950s. The idea of flavored rice as a side dish caught on with increasingly busy American families, and the manufacturer, Golden Grain Macaroni Company, which eventually became a subsidiary of Quaker Oats, effectively capitalized on the instant-meal trends of the 1950s and 1960s. The company successfully marketed a wide variety of rice...