Home > Encyclopedia of Major Marketing Campaigns > Gillette Company

• BEST A MAN CAN GET Campaign
• The Man Who Started It All
• Further Reading

Prudential Tower
Suite
4800
Boston
Massachusetts
02199
USA
tel: (617)421-7000
fax: (617)421-7123
website: http://www.gillette.com

BEST A MAN CAN GET Campaign

Overview

The Gillette Company has long been the world's leader in men's grooming products, with razors and blades its primary products. Despite some difficult times, Gillette throughout its history has enjoyed the largest market share among its competitors for these product lines. The company went through a period, however, in which it diversified and then sold off many of its holdings. During the 1970s it was surprised by...