Home > Encyclopedia of Major Marketing Campaigns > Gerber Products Company

• GERBER BABY Campaign
• Gerber and Its Urban Legends
• Further Reading

445 State St.
Fremont
Michigan
49413
USA
tel: (616)928-2000
fax: (616)928-2963
website: http://www.gerber.com

GERBER BABY Campaign

Overview

"At 70," People magazine reported in 1997, "Ann Turner Cook still is doe-eyed, with cheeks you want to squeeze—rather a baby face. Make [that] the baby face." Though she had a full career as chair of the English department at Hillsborough High School in Tampa, Florida, and later as a writer of mysteries, Cook joked, "My career peaked before I could even remember." Indeed, perhaps the most notable event in her life occurred in 1927, when she was...