Home > Encyclopedia of Major Marketing Campaigns > General Electric Company

• WE BRING GOOD THINGS TO LIFE Campaign
• A Dissenting Voice
• Further Reading

3135 Easton
Turnpike
Fairfield
Connecticut
06430-5163
USA
tel: (203)373-2211
fax: (201)373-221
website: http://www.ge.com

WE BRING GOOD THINGS TO LIFE Campaign

Overview

For many, the name General Electric (GE) immediately brings to mind the company's long-running tag line "We bring good things to life." The slogan is appropriately inclusive for a company that has moved far beyond its origins as an electric generating company and maker of electrical appliances. By the 1990s, General Electric had become a highly diversified, worldwide conglomerate that continued to sell...