Fruit of the Loom, Inc.
233 S. Wacker Dr.
#5000
Chicago
Illinois
60606
USA
tel: (312)876-1724
fax: (312)993-1749
website: http://www.fruit.com
EVERYBODY LOVES FRUIT Campaign
Overview
The underwear market underwent a change in the 1980s and 1990s when undergarments, especially men's, shifted from being a simple piece of clothing to being a fashion statement. Fruit of the Loom, Inc., the granddaddy of underwear manufacturers, had long dominated the men's market. In the 1980s and 1990s, however, competitors such as Calvin Klein and Jockey made gains, and Fruit of the Loom was forced to change its marketing...
[The entire page is 1592 words long]