Home > Encyclopedia of Major Marketing Campaigns > Frito-Lay Company

• The Invention of the Potato Chip
• Little Did They Know …
• Further Reading
• Fritos: The Story of the Long-Lost Inventor
• Further Reading
• Party Crash
• Further Reading

7701 Legacy Dr.
Plano
Texas
75024
USA
tel: (972)334-7000
fax: (972)334-2019
website: http://www.fritolay.com

Overview

Lay's potato chips started out as the major brand of H.W. Lay & Company and, like most snack food products, was marketed in one region of the United States. In Lay's...