Foster Grant, a Division of Accessories Associates, Inc.
500 George
Washington
Highway
Smithfield
Rhode Island
02917
USA
tel: (401)231-3800
website: http://www.fostergrant.com
WHO'S THAT BEHIND THOSE FOSTER GRANTS? Campaign
Overview
In the mid-1960s Foster Grant (FG), the sunglasses maker, felt that its product's image needed redefining. Even though Foster Grant sunglasses had sold well in the 1940s and 1950s, by the 1960s sales were flat. Foster Grant's existing market had aged and begun to buy sunglasses less often. The company knew that its best chance for growth was to tap into...
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