• A Slogan for Employees, Too
• Further Reading
• Return of the Edsel
• Further Reading

The American Rd.
Dearborn
Michigan
48121-1899
USA
tel: (313)322-3000
website: http://www.ford.com

Overview

In 1980 the Ford Motor Company faced falling sales and a poor public image. As the company's market share dropped, so too did its employees' morale. Ford's decline stemmed in part from the widely held perception at the time that the company's vehicles were poorly made, especially when compared with the array of fuel-efficient Japanese cars that entered the American market in the 1970s. To convey to consumers and Ford employees...