• ANITA BRYANT: THE FLORIDA SUNSHINE TREE Campaign
• A History of Hard Luck
• Whatever Happened to Anita Bryant?
• Further Reading

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ANITA BRYANT: THE FLORIDA SUNSHINE TREE Campaign

Overview

Anita Bryant's "Florida Sunshine Tree" campaign was a prime example of commodity advertising, or the advertising of a generic product rather than a specific brand. In 1968 the Florida Department of Citrus, the government agency charged with...