Home > Encyclopedia of Major Marketing Campaigns > Finnish National Distillers, Inc.

• VODKA FROM THE TOP OF THE WORLD Campaign
• Fruit Jars like Your Mother Never Had
• Further Reading

30 Rockefeller Plz.
Suite 4300
New York
New York
10112
USA
tel: (212)757-4440
fax: (212)247-0368
website: http://www.finlandia-vodka.com

VODKA FROM THE TOP OF THE WORLD Campaign

Overview

Although liquor sales had been declining for many years, the imported vodka sector remained a mainstay of the industry. But in 1991 even figures for this segment decreased by almost 6 percent. Lagging far on the heels of the leading brands, Absolut and Stolichnaya, Finlandia vodka wanted to increase its share of the market. Following the...