Home > Encyclopedia of Major Marketing Campaigns > Faultless Starch/Bon Ami Company

• HASN'T SCRATCHED YET Campaign
• Housekeeping in Space
• Brand Equity
• Further Reading

510 Walnut St.
Kansas City
Missouri
64106
USA
tel: (816)842-1230
fax: (816)842-3417
email: info@faultless.com
website: http://www.bonami.com

HASN'T SCRATCHED YET Campaign

Overview

The promise that Bon Ami polishing cleanser would not scratch glass and other hard surfaces helped the brand become the leader of its industry and then make a comeback years later after it had almost disappeared from the market. The "Hasn't Scratched Yet" campaign was launched in print media in the 1880s and was still running more than a hundred years...