• THANK YOU FOR YOUR SUPPORT Campaign
• "Mr. Gallo, I Hope to God You've Got a Sense of Humor"
• Further Reading

600 Yosemite Blvd.
Modesto
California
95353
USA
tel: (209)341-3111
fax: (209)341-4361

THANK YOU FOR YOUR SUPPORT Campaign

Overview

In 1985, Frank Bartles and Ed Jaymes introduced themselves to consumers in a sequence of television commercials pitching their new drink: "You know, it occurred to Ed the other day that between his fruit orchard and my premium wine vineyard," said the portly Bartles, "we could make a truly superior, premium-grade wine cooler. It sounded good to me, so Ed took out a second on his house and wrote to Harvard for an MBA, and now we're...