Home > Encyclopedia of Major Marketing Campaigns > Enterprise Rent-A-Car Co.

• PICK ENTERPRISE. WE'LL PICK YOU UP Campaign
• What Hierarchy?
• Further Reading

600 Corporate Park
Dr. St. Louis
Missouri
63105-4204
USA
tel: (314)512-5000
website: http://www.pickenterprise.com

PICK ENTERPRISE. WE'LL PICK YOU UP Campaign

Overview

"Would you care for any more doughnuts? And is there anything else we can do for you?" In a 1996 Sales & Marketing Management article Craig Palubiak attributed much of the success of St. Louis-based Enterprise Rent-A-Car Co. to these two staple questions. "One of our biggest sales methods is doughnuts," admitted Jack Taylor, who founded Executive Leasing in 1957 and extended...