Home > Encyclopedia of Major Marketing Campaigns > Eastman Kodak Company

• YOU PRESS THE BUTTON, WE DO THE REST Campaign
• Origin of the Kodak Name
• Further Reading

343 State St.
Rochester
New York
14650
USA
tel: (716)724-4000
fax: (716)724-1089
website: http://www.kodak.com

YOU PRESS THE BUTTON, WE DO THE REST Campaign

Overview

Coined in 1888 by George Eastman founder of Eastman Kodak Company, the phrase "You Press the Button, We Do the Rest" embodied a patented invention and the philosophy behind that invention. It was Eastman's greatest desire to hand photography to the world, making it possible for anyone who had the desire to take great pictures. Until then taking pictures was a complicated process, one that...