Home > Encyclopedia of Major Marketing Campaigns > Dreyer's Grand Ice Cream, Inc.

• DREYER'S BRANDING Campaign
• The Dancing Baby
• Further Reading

5929 College Ave.
Oakland
California
94618
USA
tel: (510)601-4905
fax: (510)601-4905
website: http://www.dreyers.com
http://www.edys.com

DREYER'S BRANDING Campaign

Overview

Dreyer's Grand Ice Cream, Inc., began as a small candy store in Oakland, California. An innovative domestic distribution system—in which the company's refrigerated trucks supplied large grocery stores not only with Dreyer's products but also with rival brands—was credited in Forbes magazine with the initial growth of Dreyer's ice cream (called Edy's in the eastern United...