Home > Encyclopedia of Major Marketing Campaigns > Dr Pepper/Seven Up, Inc.

• How 7UP Got Its Name—Possibly
• Further Reading
• A New Look—Sort Of
• Further Reading
• "Old" Dr Pepper
• Further Reading

5301 Legacy Dr.
Piano
Texas
75024
USA
tel: (972)673-7000
fax: (972)673-7980
website: http://www.7up.com

Overview

For years the lemon-lime soft drink brand 7UP was a distant third in market share behind the number one and number two brands, Coca-Cola and Pepsi-Cola, respectively. The Seven-Up Company was purchased in 1979 by the marketing monolith Philip Morris, but despite a...