Home > Encyclopedia of Major Marketing Campaigns > Domino's Pizza Inc.

• "AVOID THE MOID" Campaign
• Do Not Forbid the Squid
• Another Noid to Avoid
• Further Reading

30 Frank Lloyd
Wright Dr
Ann Arbor
Michigan
48106-0097
USA
tel: (734)930-3030
website: http://www.dominos.com

"AVOID THE MOID" Campaign

Overview

As a 23-year-old architecture student, Thomas S. Monaghan, along with his brother, purchased a failing restaurant near a college in Ypsilanti, Michigan, in December 1960. Five years later, after having bought out his brother and a second partner, Monaghan took the business in a different direction. He eliminated everything but pizza from the menu, and he eschewed dine-in service entirely, focusing...