Home > Encyclopedia of Major Marketing Campaigns > Dial Corporation

• Weird Names and Wacky Promotions
• Further Reading
• Dial: From Meatpackers' By-Product to Namesake Brand
• Business and the Arts
• Bonnie Breck
• Further Reading

15501 N. Dial Blvd.
Scottsdale
Arizona
85260-1619
USA
tel: (602)754-3425
fax: (802)754-1098
website: http://www.dialcorp.com

Overview

Introduced in 1948, Dial was the first soap to contain a germicide, and it came to be considered the first effective deodorant bar soap. Although Lifebuoy, the original pre-World War II deodorant soap, was...