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• Dedicated to Pleasure: Foster's Lager?
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• Guinness Is Good for U.S.A.
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8 Henrietta Pl.
London
W1M 9AG
England
tel: 44 171 9275200
email: answers @haagen-dazs.com
website: http://www.haagendazs.com

Overview

Before offering the test product to a focus group, representatives of the London ad agency Bartle Bogle Hegarty (BBH) served wine to loosen up the group members. One member drank three glasses of wine and then, for the first time ever, tasted a spoonful of Häagen-Dazs superpremium ice cream. "This is the second best thing I could do to my body," the group...