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• DAISY Campaign
• The Museum of Broadcast Communications
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DAISY Campaign

Overview

The spot opened with a scene of a freckle-faced little girl making her way alone through a wide, sunlit field. She held in her hand a daisy, and as she brushed back the bangs from her face, she began to count the petals: "three… four… five…" She was so little that she had not even learned her numbers correctly, and she continued with "seven… six…"

In an instant her voice was replaced with that of a technician counting down, and seconds...