Home > Encyclopedia of Major Marketing Campaigns > Delta Air Lines, Inc.

• YOU'LL LOVE THE WAY WE FLY Campaign
• D-E-L-T-A
• Further Reading

Hartsfield
International Airport
Atlanta
Georgia
30320
USA
tel: (404)765-2600
fax: (404)715-1400
website: http://www.delta-air.com

YOU'LL LOVE THE WAY WE FLY Campaign

Overview

On December 31, 1993, Delta Air Lines, Inc., said farewell to another year—and to its well-known corporate slogan, "We Love To Fly And It Shows." In its place Delta and ad agency BBDO South introduced the new motto, "You'll Love The Way We Fly." The expensive new television campaign, featuring a music video-like montage of business-travel scenes, was first run during the Peach Bowl telecast and saturated the airwaves...