Home > Encyclopedia of Major Marketing Campaigns > Dell Computer Corporation

• COMPAQ COMPARE Campaign
• Compaq Cries Foul
• Further Reading

1 Dell Way
Round Rock
Texas
78682-2244
USA
tel: (512)338-4400
fax: (512)728-3653
website: http://www.dell.com

COMPAQ COMPARE Campaign

Overview

Dell Computer Corporation became a major player in the fiercely competitive high-tech industry soon after its formation in the mid-1980s. Dell developed and sold computer hardware, including network servers, desktop personal computers (PCs), and laptops, via direct sales to customers. This marketing strategy, which eliminated the need for retailers and dealers, allowed Dell to offer products at lower prices. Though many industry analysts and established computer...