Home > Encyclopedia of Major Marketing Campaigns > Dale Carnegie & Associates, Inc.

• HOW TO WIN FRIENDS AND INFLUENCE PEOPLE Campaign
• The Education of Travel
• The Second Edition
• Further Reading

1475 Franklin Ave.
Garden City
New York
11530
USA
tel: (516)435-5100
fax: (516)435-2830
website: http://www.dalecarnegie.com

HOW TO WIN FRIENDS AND INFLUENCE PEOPLE Campaign

Overview

How to Win Friends and Influence People was the biggest selling book Simon & Schuster ever published. It sold 1 million copies within three years of its publication in 1936, an impressive record at any time but especially in the late 1930s, when the United States was suffering a severe...