Home > Encyclopedia of Major Marketing Campaigns > Dairy Management Inc.

• Super Bowl of Cheese
• Further Reading
• What's That on Your Lip?
• Further Reading
• Everybody Knows
• Further Reading

10255 W. Higgins
Rd.
Rosemont
Illinois
60018
USA
tel: (847)803-2000
fax: (847)803-2077
website: http://www.ilovecheese.com

Overview

Winning the cheese account of Dairy Management Inc. (DMI) in 1997 was both a dream and a challenge for the Chicago-based ad agency Leo Burnett U.S.A. Since DMI represented not a brand of cheese but rather cheese in general, Burnett would have no direct...