Home > Encyclopedia of Major Marketing Campaigns > Daimler Chrysler

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1000 Chrysler Dr.
Auburn Hills
Michigan
48326-2766
USA
tel: (248)576-5741
website: http://www.daimlerchrysler.com/

Overview

The Chrysler Corporation differed from the other two of the "Big Three" American automobile manufacturers, Ford and General Motors, in being younger, smaller, and less capitalized. It was also less bureaucratic, luckier, and, by the mid-1990s, more successful than its Detroit counterparts. Similarly, Chrysler's Dodge division differentiated advertising for its Ram pickup trucks from stereotypical advertising, which...