Home > Encyclopedia of Major Marketing Campaigns > Corning Glass Works

• NEW TESTS PROVE THAT FOODS BAKE MORE PERFECTLY THIS WAY Campaign
• Then and Now
• Further Reading

1 Pyrex Pl.
Elmira
New York
14902-1555
USA
tel: (607)377-8000

NEW TESTS PROVE THAT FOODS BAKE MORE PERFECTLY THIS WAY Campaign

Overview

Pyrex Ovenware, manufactured by Corning Glass Works, was introduced as "glass dishes for baking" in 1915. This transparent bakeware, the first product of its type, was initially received with skepticism. Advertising and in-store demonstrations were instrumental in changing consumer doubts to acceptance, however. Even though the United States was engaged in World War I, sales reached 4.5 million pieces by 1919. Six years later more than 20 million pieces of...