Home > Encyclopedia of Major Marketing Campaigns > ConAgra, Inc.

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1 ConAgra Dr.
Omaha
Nebraska
68102-5001
USA
tel: (402)595-4000
fax: (402)595-4707
website: http://www.conagra.com

Overview

Although Swiss Miss products were made by an American firm, the Sanna Division of Beatrice Foods Company the "Give A Little Yodel" campaign of the 1970s used as a brand icon a smiling Swiss girl with wide blue eyes, blond braids, and...