Home > Encyclopedia of Major Marketing Campaigns > Compagnie Generale des Etablissements Michelin

• MICHELIN MAN Campaign
• Bidendum Ubiquitous
• Weird Events in the Automotive World, 1997
• Further Reading

12, cours Sablon
Clermont-Ferrand
63000
France
tel: 33-4-73-98-59-00
fax: 33-4-73-98-59-04
website: http://www.michelin.fr

MICHELIN MAN Campaign

Overview

The world knew him as the Michelin Man, but in fact the icon for the Compagnie Generale des Etablissements Michelin was named Bibendum. There was a story behind the name, as there was to virtually every aspect of this distinctive mascot, which Advertising Age in 1999 voted one of the "Top 10 Advertising Icons" of the twentieth century. Like the French...