Home > Encyclopedia of Major Marketing Campaigns > Colgate-Palmolive Company

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300 Park Ave.
New York
New York
10022
USA
tel: (212)310-2000
(212)310-3405
website: http://www.colgate.com

Overview

In the early 1990s the Colgate-Palmolive Co. sought to bolster its position in the highly competitive personal care market. After making several key acquisitions, the company turned its attention to the flagging sales of its Irish Spring bar soap. This green-colored, heavily...