Home > Encyclopedia of Major Marketing Campaigns > Clorox Corporation

• ENVIRONMENTAL ADS Campaign
• 1998
• Further Reading

1221 Broadway
Oakland
California
94612-1888
USA
tel: (510)271-7000
emaii:glad@casupport.com
website: http://www.giad.com/

ENVIRONMENTAL ADS Campaign

Overview

In 1988 Leo Burnett in Chicago launched a new campaign for Glad Bags, an account the agency serviced for First Brands from 1961, when it was still a division of Union Carbide Corp., until 1998, when First Brands was bought out by the Clorox Corp. The new campaign, however, shifted the focus from household garbage and food storage to the larger problem of environmental challenges. This environmental campaign retained the tag line "Don't get mad, get Glad," but it did...