Home > Encyclopedia of Major Marketing Campaigns > Church of Jesus Christ of Latter-day Saints

• MARKETING PROGRAMS Campaign
• Who Are the Mormon Missionaries?
• Further Reading

50 E. N. Temple St.
Salt Lake City
Utah
84150
USA
tel: (800)453-3860
website: http://www.lds.org

MARKETING PROGRAMS Campaign

Overview

In many ways, the business of religion in America was like any other business. While technically no purchase or transaction took place, at least some people selected a religious denomination in a fashion similar to the way they chose consumer products. Religion, like any product, had to be marketed. One of the most successful practitioners of the marketing of religion was the Church of Jesus Christ of Latter-day Saints, whose tactics and strategies...