Encyclopedia of Major Marketing Campaigns


Chock full o'Nuts Corporation

370 Lexington Ave.

New York
New York
10017
USA
tel: (212)532-0300
fax: (212)532-2606

CHOCK FULL O'NUTS JINGLE Campaign

Overview

"Chock full o'Nuts is that / Heavenly Coffee, / Heavenly Coffee, / Heavenly Coffee. / Chock full o'Nuts is that / Heavenly Coffee, / Better Coffee a millionaire's / money can't buy." This jingle has been used in Chock full o'Nuts advertising for more than 40 years. It was written for the coffee company in 1953 by Bernie Wayne and Bill Silbert, the duo that created "There She Is, Miss America," among other venerable American tunes. They based the jingle on their popular song "That Heavenly Feeling." The jingle's...

[The entire page is 2120 words long]

Join eNotes

The above is a free excerpt. Get total access to this content with the:

Lookup any word on eNotes with our dictionary. Highlight the word and press SHIFT + D for a definition, or SHIFT + T for a synonym.