Home > Encyclopedia of Major Marketing Campaigns > Chiquita Brands International, Inc.

• QUITE POSSIBLY, THE WORLD'S PERFECT FOOD Campaign
• Chilly Bananas
• Further Reading

250 E. 5th St.
Cincinnati
Ohio
45202-5190
USA
tel: (513)784-8000
fax: (513)784-8030
website: http://www.chiquita.com

QUITE POSSIBLY, THE WORLD'S PERFECT FOOD Campaign

Overview

Chiquita Brands International, Inc., marketed a wide variety of fresh fruits, produce, and processed foods but was best known for its bananas, a fruit the company first introduced to Americans in the late 1800s. For years Chiquita was the world's leading producer and distributor of bananas, and the company relied heavily on banana sales. In the 1990s, for example, bananas...