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• THE INSULT THAT MADE A MAN OUT OF "MAC" Campaign
• I Was a Stuttering Athenian Orator!
• Further Reading

PO Box D Department SC
New York
New York
10159-1049
USA
tel: (212)525-3247
website: http://www.charlesatlas.com

THE INSULT THAT MADE A MAN OUT OF "MAC" Campaign

Overview

There were few American males born in the 1960s or before who did not have boyhood memories of the Charles Atlas Ltd. bodybuilding ads, which appeared in comic books and other magazines appealing to young men. Indeed, with the persistence of the ads and the purchase of the company by Jeffrey C. Hogue in 1997, it was likely that a whole new generation...