Encyclopedia of Major Marketing Campaigns


Channel 7 WABC

7 Lincoln Sq.
New York
New York
10001
USA
tel: (212)456-1000
fax: (212)456-2381
website: http://www.abcnews.go.com/local/wabc/

EYEWITNESS NEWS PROMOTIONS Campaign

Overview

At one time, Ray Wood observed in The Print Casebooks, television news reporters were "little more than electronic robots reading news in an impersonal way, showing neither sadness nor elation." Writing in 1975, Wood described the not-too-distant past, when, according to one story, CBS executive Fred Friendly gave a group of newspeople a stern...

[The entire page is 2278 words long]

Join eNotes

The above is a free excerpt. Get total access to this content with the:

Lookup any word on eNotes with our dictionary. Highlight the word and press SHIFT + D for a definition, or SHIFT + T for a synonym.