Encyclopedia of Major Marketing Campaigns


Centers for Disease Control and Prevention

1600 Clifton Rd. NE
Atlanta
Georgia
30333
USA
tel: (404)639-3311
fax: (404)639-7394
email: natinfo@cdc.gov
website: http://www.cdc.gov

AMERICA RESPONDS TO AIDS Campaign

Overview

The Centers for Disease Control and Prevention (CDC), under the supervision of the U.S. Public Health Service, began the first major federal AIDS prevention program in October 1987. The launch of the $20 million education program coincided with what the federal government declared to be National AIDS Awareness and Prevention Month and was designed to educate the general public about...

[The entire page is 2196 words long]

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