Celestial Seasonings, Inc.
4600 Sleepytime Dr.
Boulder
Colorado
80301
USA
tel: (303)530-5300
fax: (303)581-1332
website: http://www.celestialseasonings.com/
SOOTHING TEAS FOR A NERVOUS WORLD Campaign
Overview
The company that made herbal tea popular during the 1970s—and remained the industry leader for three decades—established brand awareness through the use of evocative artwork on its packages and in its print ads. With the "Soothing Teas for a Nervous World" campaign, Celestial Seasonings, Inc., called...
[The entire page is 2425 words long]