• THE BEATLES ARE COMING! Campaign
• The Critics Are Coming
• Further Reading

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THE BEATLES ARE COMING! Campaign

Overview

"By the time the Beatles' plane touched down in New York," wrote Peter Brown in The Love You Make, describing the group's first arrival in the United States on February 7, 1964, "the spectacle that was waiting for them was slightly incomprehensible. Never had there been an airport reception like this, save for [Charles] Lindbergh. The International Arrivals Building was literally swarming with fans, like bees in a hive, fans screaming,...