Encyclopedia of Major Marketing Campaigns


Capitol Records Inc.

1750 Vine St.
Los Angeles
California
90028-5274
USA
tel: (323)462-6252
website: http://www.capitolrecords.com

THE BEATLES ARE COMING! Campaign

Overview

"By the time the Beatles' plane touched down in New York," wrote Peter Brown in The Love You Make, describing the group's first arrival in the United States on February 7, 1964, "the spectacle that was waiting for them was slightly incomprehensible. Never had there been an airport reception like this, save for [Charles] Lindbergh. The International Arrivals Building was literally swarming with fans, like bees in a hive, fans screaming,...

[The entire page is 2290 words long]

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