Canandaigua Wine Company, Inc.
116 Buffalo St.
Canandaigua
New York
14424
USA
tel: (800)274-4094
fax: (716)393-3419
website: http://www.cwine.com
WE WILL SELL NO WINE BEFORE ITS TIME Campaign
Overview
In 1975 Paul Masson—a California winery owned at the time by Joseph E. Seagram & Sons and purchased in 1992 by Canandaigua Wine Co., Inc.—launched the largest advertising campaign in its history. Television and radio commercials and print ads featuring Orson Welles, the legendary creative force behind such acclaimed movies as Citizen Kane and The Third Man, represented...
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