Home > Encyclopedia of Major Marketing Campaigns > Campbell Soup Company

• Slimming Down to Fatten Profits
• Further Reading
• Through the Years with Campbell
• Further Reading

Campbell PI.
Camden
New Jersey
08103-1799
USA
tel: (609)342-4800
fax: (609)342-3878
website: http://www.campbellsoups.com

Overview

Born in an era of trolley car advertisements, the Campbell Kids were still around in an age of rap music and computer-generated animation. They adjusted to their times, though the rap music represented something of a departure for the Kids, who seldom had speaking parts. Hence the Campbell Kids, sometimes referred to as the "Soup Twins," never became an...