California Raisin Marketing Board
3445 N. First St.
Ste. 101
Fresno
California
93726-5195
USA
tel: (559)248-0287
fax: (559)224-7016
email: info@raisins.org
website: http:www.calraisins.org
CALIFORNIA RAISINS Campaign
Overview
Although they did not represent a specific brand, the clay-form California raisins were among the most popular and celebrated advertising figures of their day. Created in 1986 by Claymation artist Will Vinton and advertising agency Foote, Cone & Belding in San Francisco at the behest of the California Raisin Advisory Board, the dancing raisins not only boosted product sales but also spawned national tours, an official fan club, and hundreds of licensed products. On a...
[The entire page is 2010 words long]