Home > Encyclopedia of Major Marketing Campaigns > Cable News Network

• CNN LAUNCH PROMOTIONS Campaign
• The Cable Revolution
• Further Reading

1 CNN Center
PO Box 105366
Atlanta
Georgia
30348
USA
tel: (404)827-1500
website: http://www.cnn.com

CNN LAUNCH PROMOTIONS Campaign

Overview

In June 1980, Ted Turner, owner of the Turner Broadcast System (TBS), launched Cable News Network (CNN), the first nationwide 24-hour news station. Eighteen months later, Turner followed this with another launch, this time of CNN Headline News, the third station (the WTBS Superstation being the first) in his growing television empire.

To launch CNN Headline News and promote Cable News Network, Paul Bissonette, TBS vice president for...