Home > Encyclopedia of Major Marketing Campaigns > Burger King Corporation

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17777 Old Cutler Rd.
Miami
Florida
33157
USA
tel: (305)378-7011
fax: (305)378-7262
website: http://Www.burgerking.com

Overview

The "Battle of the Burgers" campaign was initiated in 1982 under the overall direction of Jeff Campbell, who was executive vice president of marketing and the chief marketing officer for Burger King Corporation. According to a company spokesman, "The campaign was created at a time when Burger King was not performing up to expectations in the highly competitive quick service restaurant marketplace," Campbell had created the "Aren't...