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• US TAREYTON SMOKERS WOULD RATHER FIGHT THAN SWITCH Campaign
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US TAREYTON SMOKERS WOULD RATHER FIGHT THAN SWITCH Campaign

Overview

Tareyton, a brand of cigarette produced by the American Tobacco Company, enjoyed a brief run during the 1960s as one of the 10 top-selling cigarettes in the United States. The brand owed this success to a campaign of print ads that revolved around the tag line "Us Tareyton smokers would rather fight...