Home > Encyclopedia of Major Marketing Campaigns > Brown-Forman Corporation

• THE REAL STUFF Campaign
• Will the "Real" Campaign Please Stand Up?
• Further Reading

850 Dixie Highway
Louisville
Kentucky
40210-1091
USA
tel: (502)585-1100
email: Brown-Forman @b-f.com
website: http://www.brown-forman.com/

THE REAL STUFF Campaign

Overview

In April 1986, California Cooler launched a new $20 million campaign featuring five television commercials produced by Chiat/Day of San Francisco. "The client wanted a heritage campaign," wrote agency art director Mike Moser and writers Dave Woodside and Dave O'Hare in a 1990 Adweek article. "We politely reminded him he'd only been in business two years: He had no heritage." In fact, Michael...