Home > Encyclopedia of Major Marketing Campaigns > Braun, Inc.

• DESIGNED TO PERFORM BETTER Campaign
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400 Unicorn Park Dr.
Woburn
Massachusetts
01801
USA
tel: (781)939-8300
website: http://www.braun.com

DESIGNED TO PERFORM BETTER Campaign

Overview

In the mid-1980s Braun, Inc., the German supplier of small kitchen and personal-care appliances, was a bit of a doppelganger in the electric shaver market. Worldwide the subsidiary of the Gillette Company was the second-largest maker of electric shavers. In the United States it remained a distant second to American favorites Remington and Norelco. The name Braun held an international renown for its smooth, sleek, Euro-style design but had not...