Boston Beer Company
75 Arlington St.
Boston
Massachusetts
02116
USA
tel: (617)368-5000
website: http://www.samadams.com
SAMUEL ADAMS TRIPLE BOCK LAUNCH Campaign
Overview
In September 1994 Jim Koch, founder and president of Boston Beer Company, launched his much-anticipated Samuel Adams Triple Bock. Koch transcended his family heritage (and brewing tradition in general) in order to realize the "vision" he had "to amaze people by giving them a beer that had the complexity and the dignity of a vintage port or a fine cognac," he explained in Greg...
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