Home > Encyclopedia of Major Marketing Campaigns > Book-of-the-Month Club

• BOOK-OF-THE-MONTH CLUB Campaign
• Maxwell Sackheim's "Seven Deadly Mistakes"
• Further Reading

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BOOK-OF-THE-MONTH CLUB Campaign

Overview

Founded in 1926 by Harry Scherman, Maxwell Sackheim, and Robert K. Haas, the Book-of-the-Month Club (BOMC) was both a company and a marketing campaign. The strategy of the BOMC, developed early in its history, was simple: it offered prospective members a number of books at a discount, and, in return, members agreed to purchase a certain number of books over a...