Encyclopedia of Major Marketing Campaigns


Bohan, Carden, & Cherry

1222 Sixteenth Ave. S. Suite 12
Nashville
Tennessee
37212
USA
tel: (615)327-1189
website: http://www.bohancardencherry.com

ERNEST P. WORRELL Campaign

Overview

Kentucky native Jim Varney was a struggling comic actor looking for a break in 1980 when the Nashville ad agency of Carden & Cherry (now Bohan, Carden, & Cherry) tapped him to star in a series of regional television commercials for various products. Little did he know that he would become one of America's most recognizable advertising icons. In the guise of his dim-witted alter ego, Ernest P. Worrell, Varney went on to...

[The entire page is 2142 words long]

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