• UNITED COLORS OF BENETTON Campaign
• Too Far Even for Benetton
• Further Reading

597 Fifth Ave.
New York
New York
10017
USA
tel: (800)535-4491
fax: (212)371-1438
website: http://www.benetton.com

UNITED COLORS OF BENETTON Campaign

Overview

Benetton SpA, a family-run apparel company, initiated a worldwide print advertising campaign in 1982 to promote its chic line of colorful youth-oriented clothing. Under the direction of award-winning fashion photographer Oliviero Toscani, the "United Colors of Benetton" campaign continued through 1998. Yet after 1991 none of the individual ads in the campaign contained a single example of Benetton's...